NCR Financial Knowledge Lab
The NCR Financial Knowledge Lab in London is a "corporate theme park" created to generate foresight and promote learning about financial consumers. The Lab hosts research programs, seminars, workshops, web based colloquia, and media events. Visitors come from all over the world.
I was co-leader of the multinational team that conceived, planned and constructed the Lab.
Promotional Video:
I produced this video to introduce the Knowledge Lab to financial service organization decision makers, the business press, and internal marketing groups. The message: "We're changing the future of banking." Note that the on-screen text echos the narration, to better reach an international audience.
Click an image to enlarge:
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Yes, we do use smoke and mirrors!
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